Start-Up Brand Package

Mainsheet Operating Partners, a start-up, needed to kick off its business with an identity that spoke directly to its core mission and values. The new company also needed a variety of marketing materials to assist in lead generation and sales efforts.

We started with a series of interviews with the founder to draft and refine, through multiple iterations, a company story that truly helped differentiate it from its competition.

From there we were able to translate that story to a wide variety of forms and formats, including:

  • Company Name
  • Logo
  • Sales Presentation
  • Brochure
  • Website
  • Blogs
  • Letterhead
  • Business Cards
  • LinkedIn Profile
  • Content Creation

We salute Mainsheet OP’s founder, who worked with us to ensure we nailed the story – a process that far too many startups (and mature enterprises, for that matter) overlook. He knows what we also know: that the first ‘product’ a prospective customer buys is your story. If you can’t sell that, you aren’t going to have much luck selling anything else.

“Kilroy Creative helped me enormously with the launch of my new brand Mainsheet OP. I thoroughly recommend Doug and Cindy as a top team that helped me work through logo development, messaging, web site design and brochure creation.”

– Simon Jones, Founder, Mainsheet OP

Project categories: Branded Campaigns, Sales Support, Web

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