Ruah, a new Yoga studio in Annapolis, approached Kilroy to design a logo within a super tight time frame. The studio would feature a new line of clothing, accessories and other merchandise and they needed their new logo sooner than anticipated in order to meet their merchandise order deadline.
The founders had a clear vision that they wanted to evoke spirit, breath and openness. Additionally, they needed their mark to work well across a wide range of goods, materials and textiles. To accomplish both goals, we created a wispy circular shape to encompass the hand-styled type. The resulting mark clearly distinguishes the brand’s merchandise while simultaneously conveying the brand’s essence.