Branding & Design: Content Marketing Crash Course

MarketingProfs turned to Kilroy Creative to brand one of their flagship online courses to be distinctive from not only their own courses with the same name from years past, but from their various competitors competing for the same eyeballs. Since a significant portion of the course was based on their own CMO, Ann Handley’s well-received book “Everybody Writes”, we were charged with maintaining a consistent look and feel with the book’s cover design while establishing an identity for the course that would stand on it’s own.

Kilroy created graphical assets for landing pages, email promotions, and multiple web and social media ads to promote the course. Registrations not only surpassed goals for the year, but crushed previous years’ numbers.

Project categories: Ads & Promotions, Branded Campaigns, Sales Support, Web

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