Content marketing, corporate storytelling, and a lot of other messaging-related terminology has come to dominate the modern marketing space. It’s no surprise to us.
After all, content is the first ‘product’ a company sells. If your prospective customers don’t buy your story, what chance do you have of selling the actual stuff that you really do want to sell them?
The same here.
If you read these words and smell b.s. or inauthenticity or arrogance or ineptitude, you’re going to hit the back button on the browser and keep right on searching. Content is indeed king, and while that’s one of the biggest cliches in marketing, it also happens to be true.
We specialize in content, in helping companies articulate a story or campaign message that otherwise eludes them. We’ve helped brands re-brand, helped others create novel messaging, or coined clever advertising slogans. When it comes to content, we’ve done just about all of it.
- Website copy
- White papers
- Magazine/media pieces (long-form journalism)
- eBooks and guides